Technology is constantly changing, and video trends are no exception. We’ve compiled 13+ of the most popular video trends for 2023+, giving you a head start in planning your content strategy!
Video is becoming increasingly important in digital marketing, and having knowledge of up-and-coming trends now gives you an advantage over your competitors.
Let’s get into it!
The Evolution of Video Marketing
Video marketing has come a long way, transforming from simple explainer videos to an essential component of any marketing strategy. Over the years, video marketers have experimented with different formats and styles, adapting to the ever-changing preferences of their target audience.
The rise of social media platforms and mobile devices has further fueled the growth of the video marketing industry.
Today, the video marketing landscape is dominated by short videos, vertical videos, and interactive videos, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the way.
The demand for high-quality video content has skyrocketed, and businesses are increasingly incorporating video marketing into their overall marketing strategy. This shift can be attributed to video’s ability to convey information quickly and effectively.
As we move forward, it is anticipated that video marketing will become increasingly immersive and interactive, with new technologies such as augmented reality (AR) and virtual reality (VR) playing a significant role.
To thrive in the dynamic world of video marketing, digital marketers must stay well-informed about the latest trends and continually adapt.
Trend 1: Short-Form Videos Take Center Stage
The popularity of short-form videos is soaring, with platforms like TikTok, Instagram Reels, and YouTube Shorts capturing the attention of billions of users worldwide.
This rapid rise is changing the face of social media video marketing, as short-form videos have been proven to be more engaging and shareable than their longer counterparts. In fact, TikTok alone boasts over 1 billion monthly active users, with its focus on vertical video content making it an essential platform for social media marketing.
The trend toward short-form video content is demonstrated in the growing interest in video ad space. Recent evidence suggests that 15-second TV ads are almost as effective as 30-second commercials while offering cost savings of up to 50%.
The trend towards shorter video content benefits not only marketers but also caters to the preferences of today’s internet users, who mainly seek easily digestible and concise content that can be consumed on the go.
Monetization Opportunities for Creators
The rise of short-form video platforms, such as TikTok and Instagram Reels, has opened up new monetization opportunities for content creators.
These platforms allow creators to generate income through various means, such as advertising revenue, sponsored content, and even direct support from subscribers (i.e., through YouTube channel memberships).
As these platforms continue to evolve and offer more advanced editing tools and features, content creators can capitalize on the growing demand for short-form video content by creating engaging, high-quality content.
Improved Editing Tools for Short-Form Content
As short-form video content continues to dominate the marketing landscape, advanced editing tools and technologies are becoming more accessible and affordable for creators.
Cloud-based workflows, for instance, have significantly reduced the time it takes to edit a video from import to export, with Flixier’s internal data showing that the average editing time is now just 8 minutes.
This increased accessibility to high-quality editing tools allows creators to produce engaging short-form content that stands out in an increasingly crowded market, further driving the popularity of short-form videos.
I love using Pictory for creating easy short-form videos – it uses AI technology to find “golden nuggets” in your longer videos and automatically turns them into great shorts!
Best of all, it has a free trial so you can be sure it works for your videos. You can learn more in my full review of Pictory.
The Importance of Vertical Videos
The rise of short-form video platforms has also ushered in the era of vertical video, which is quickly becoming the preferred format for mobile-centric platforms like TikTok and Instagram.
Vertical videos provide a more engaging viewing experience for users, as they occupy more of the screen.
As the support for vertical video content grows across various platforms, it creates a unique opportunity for creators.
This distinctive format allows you to develop content that is not only engaging and resonates with your audience but also distinguishes you in the competitive landscape of video marketing. It’s an exciting prospect for enhancing your creative output. Have fun with it!
Trend 2: The Power of User-Generated Video Content
User-generated video content (UGC) has emerged as a powerful marketing tool, as it not only drives engagement but also significantly impacts sales and conversions.
In fact, research shows that users who arrive on an e-commerce site via UGC are 184% more likely to make a purchase and spend 45% more than other users. Moreover, UGC tends to generate higher engagement rates, with users staying on a site twice as long as those who arrive through other means.
Industries such as travel, health, and beauty are particularly well-suited for leveraging user-generated video content, as they rely heavily on user opinions and reviews.
Incorporating user-generated content (UGC) into video marketing strategies presents a valuable approach for businesses. It helps nurture a sense of authenticity, trust, and community among customers.
As a result, it can play a pivotal role in fueling business growth and achieving success, especially within the ever-evolving and competitive digital landscape.
Trend 3: Educational Videos and E-Learning
The surge in popularity of educational videos and e-learning content in recent years has opened up fresh opportunities for marketers from all walks of industry.
This trend has been sparked by the growing need for easily accessible, anytime learning resources, a demand that’s only grown with the shift towards remote work and education during the pandemic.
Industries like IT, retail, healthcare, and financial services have been quick off the mark, implementing e-learning strategies to address the changing requirements of their customers and staff.
For businesses looking to tap into this demand, creating top-notch educational videos and explainer videos and weaving them into their marketing strategies could be key.
When you offer valuable, informative content that hits the mark with your target audience, you can boost your brand visibility and cultivate trust and loyalty among your customers.
Considering that nearly 30% of internet users are watching educational videos, the opportunity for businesses to harness this trend is enormous and should definitely not be ignored.
Trend 4: Video Advertising Is A Growing Market
As video marketing continues to evolve, video advertising has emerged as a booming market, with businesses investing heavily in this medium to reach their target audience.
This trend is further reinforced by the growing popularity of longer video ads, as recent evidence suggests that these ads can be just as effective as shorter commercials while offering significant cost savings. With projected video ad expenditure in the US set to reach $105.9 billion by 2027, the potential for businesses to capitalize on this growing market is immense.
One of the key advantages of video advertising is its ability to generate high engagement rates, with an average click-through rate of 1.84%.
This translates to increased brand awareness, customer engagement, and, ultimately, sales. As businesses continue to recognize the value of video advertising, it is important for marketers to stay informed about the latest trends and best practices in this fast-growing market.
Trend 5: Embracing Augmented Reality (AR) and Virtual Reality (VR)
As video marketing continues to evolve, innovative technologies like augmented reality (AR) and virtual reality (VR) are gaining prominence.
They offer viewers immersive and engaging experiences that are hard to forget! Brands, such as IKEA and L’Oreal, are already leveraging these technologies, incorporating AR and VR into their digital content to boost customer interaction and stimulate sales.
As AR and VR continue to make waves in video marketing, it becomes vital for marketers to stay in tune with these trends and seize the opportunities they present.
Employing AR and VR technologies in video marketing campaigns offers many benefits, including elevating viewer engagement, amplifying brand recognition, and enhancing return on investment.
By delivering a dynamic and engaging user experience, AR and VR can assist businesses in creating unique and memorable experiences for their customers.
As these technologies continue to progress and become more mainstream, the potential for businesses to leverage AR and VR in their video marketing strategies is projected to expand even further.
Trend 6: The Expanding Role of AI and Machine Learning in Video Creation
Artificial Intelligence (AI) and machine learning are transforming the realm of video creation. They’re automating tasks like editing, captioning, and sound mixing, allowing these technologies to streamline video production workflows significantly.
This, in turn, frees up creators to focus more on the more fun and artistic side of their projects.
Beyond just task automation, AI-powered video editing tools have the ability to scrutinize video footage, identify patterns, and automate the editing and enhancing of clips. This not only simplifies the editing process but also hopefully brings a high-quality end result.
As these technologies further evolve, we can expect AI to play a more dominant role in video creation, even branching out into generating new content by harnessing existing audio, video, and text (some programs can turn text to video automatically!).
Integrating AI and machine learning technologies into video creation workflows can yield immense benefits for businesses and content creators alike. This includes higher operational efficiency and the ability to create more engaging and personalized content for target audiences.
By keeping up-to-date with the latest advancements in AI and machine learning and incorporating these technologies into video creation processes, businesses can tap into the power of AI, driving growth and success in the competitive landscape of video marketing.
Trend 7: Shoppable Videos Are Revolutionizing E-Commerce
Shoppable videos are reshaping the world of e-commerce, offering viewers a seamless shopping journey where they can buy products and services straight from the video content itself.
This forward-thinking approach to e-commerce not only simplifies the buying process but also brings tremendous marketing benefits for businesses. It allows them to present their products in an engaging format that catches organic attention.
As an increasing number of businesses tap into the power of shoppable videos and weave them into their marketing plans, this trend is poised to bring about a transformation in the way people shop online.
Trend 8: Virtual Events
The rise of virtual events has been one of the most significant trends in recent years, fueled by the pandemic-induced shift towards remote work and virtual communication.
Offering cost-effective and global participation opportunities, virtual events have proven to be a lasting trend that is only set to grow in the coming years.
By embracing this trend and integrating virtual events into their video marketing strategy, businesses can reap the benefits of increased engagement, brand awareness, and customer loyalty.
Trend 9: The Need to Optimize Videos for Search Engines
Optimizing video content for search engines is a crucial aspect of any successful video marketing strategy, as it ensures maximum visibility and engagement for the content.
Video SEO involves creating titles, descriptions, and tags that accurately reflect the video content. It also includes incorporating targeted keywords, optimizing search-optimized videos for watch time and user engagement, and taking advantage of the “Featured Videos” card added by Google to their search engine results.
By implementing effective video SEO strategies, businesses can enhance their online presence and gain a competitive edge in the crowded digital landscape.
With an average click-through rate of 1.84% for video ads, video SEO offers significant advantages in terms of engagement rates, increased brand recognition, and a heightened return on investment.
Trend 10: Adapt Your Social Media Video Formating to Platform Demands
As video marketing continues to evolve, it is essential for businesses and content creators to adapt to the various social media video formats.
Vertical or square videos, for instance, are more widely supported by various platforms and are less likely to be partially cut off when displayed.
To stay ahead of the curve, marketers can access up-to-date guides on how to format their videos according to different social media sites, such as the guide provided by Sprout Social.
Businesses and video marketers can fully tap into the potential of their video marketing strategies by adjusting to different social media video formats and producing content tailored to the specific requirements and preferences of each platform. Make sure to look at best practices for each social media platform before posting!
Trend 11: Personalization and Customization in Video Marketing
It’s key for businesses to personalize and customize video marketing. This creates content that really hits home with viewers and boosts engagement.
By using data and analytics, businesses can make bespoke video content for specific viewer groups. This offers an engaging audience experience, boosting brand visibility and customer loyalty.
Considering social videos generate 1,200% more shares than text and images combined, the value of personalization in video marketing is sky-high!
Trend 12: Leveraging Video Content in Marketing Strategies
Making the most of video content is all about smart use. By using each piece of video content in multiple ways, you really get your money’s worth. Businesses can do this by using different video formats and sharing content on various channels.
Don’t forget to include a call to action and add videos to product or service pages. This way, businesses can squeeze all the benefits out of their video content and keep growing in the digital world.
According to a survey, 81% of individuals indicated that a branded video had encouraged them to purchase a product or service. That’s how huge the potential of using video content in marketing strategies is. It can boost brand awareness, engage customers, and ramp up sales.
By staying informed about the biggest video marketing trends and incorporating them into their marketing strategies, businesses can harness the power of video marketing to achieve success in the digital age.
Final Thoughts About Video Trends
The video marketing scene is ever-changing, with fresh trends and tech reshaping how businesses and creators connect with audiences.
From bite-sized videos and vertical formats to the wizardry of AR and VR, the landscape is now more varied and vibrant than ever. By keeping up with the trends and adjusting strategies, businesses can ride the wave of video marketing to foster growth and triumph in the digital world.
As we journey into the future, it’s vital for businesses to keep pushing the boundaries of video marketing. Using new tech and trends to craft compelling, top-notch content that hits the mark with their audience is the way forward.
Seizing the power of video marketing and staying one step ahead is key to winning in the always-shifting digital terrain!
Frequently Asked Questions
What are the trends in videography in 2023?
In 2023, videos will become increasingly interactive, with augmented reality and shoppable features offering an immersive experience for viewers. User-generated content will also continue to dominate marketing strategies. Vertical video formats will remain popular.
Why is video content important in 2023?
As video content becomes more widely used by marketers, it is becoming increasingly good for brands to utilize this medium to capture customers’ attention. Studies have shown that consumers are more likely to engage with video content than other forms of media, and it is predicted that online content will be mostly videos in the late 2020s.
Why are short-form videos so popular?
Short-form videos are perfect for sharing your opinion and capturing the moment! They require minimal effort, yet they still allow you to express your thoughts creatively in a way that others can easily relate to. This, combined with their shareability, is what makes short-form videos so popular.
What are some of the current trends in video marketing?
As people become increasingly reliant on video content for entertainment and information, many businesses are taking advantage of current video marketing trends such as short-form videos, vertical videos, interactive videos, user-generated content, and educational videos. Augmented reality (AR) and virtual reality (VR) technologies are also gaining more traction within video marketing, along with the growing importance of video SEO.
How can businesses benefit from user-generated video content?
By utilizing user-generated video content, businesses can effectively build trust and connection with their customers, thereby increasing engagement, conversions, and sales. User-generated video content is particularly beneficial for industries such as travel, health, and beauty, allowing them to gain visibility and reach a wider audience.
Interested in video production? Check out this other fantastic article!