13+ Video Trends for Marketers and Content Creators in 2024+

video trends

Key Takeaways:

  • Using video content in your marketing strategies helps businesses increase brand awareness, engagement, and sales by taking advantage of the latest trends, such as AR/VR & user-generated video.
  • Short-form videos are content KING right now! With the most popular platforms being TikTok, YouTube Shorts, and Instagram Reels.
  • Less is more when it comes to video marketing. Nowadays, people want to connect with a real human behind the screen and have an authentic conversation vs. a flashy and heavily produced video.

Are you a digital creator looking to stay ahead of the curve in marketing and content creation?

I’m sure you’re on this page because you’re already aware that video trends are constantly changing, and you know you need to stay ahead of the times if you want to see some traction. We’ve compiled 13+ of the most popular video trends for 2024, giving you a head start in planning your content strategy!

Some of these trends include AI-guided video editing, VR integration, and motion graphics with 3D elements.

Video is essential in digital marketing, as 91% of marketers use video content in 2023 (NogenTech). Having knowledge of up-and-coming trends now gives you an advantage over your competitors.

Let’s get into it!

The Evolution of Video Marketing

man wearing headset

I remember when I was a teenager and told my parents I wanted to make videos for a living, they were concerned I wouldn’t be able to find any real job to do that – only successful filmmakers were making money from creating videos.

NOW, video is an essential part of any business. The job possibilities are endless! I sure showed them.

Businesses can use simple explainer videos to show the audience what their business is all about, or they can use user-generated content to show real people using their products. There’s so many ways a business can use video in their marketing strategy.

The rise of social media platforms and mobile devices has further fueled the growth of the video marketing industry.

Today, the video marketing landscape is dominated by short videos, vertical videos, and interactive videos, with platforms like TikTok, Instagram Reels, and YouTube Shorts leading the way.

As video marketing continues to progress, it’s expected to become increasingly immersive and interactive, with new technologies such as augmented reality (AR) and virtual reality (VR) playing a significant role.

To thrive in the video marketing world, businesses and creators need to stay updated on the latest trends and always adapt to the next new thing.

What are the Top Video Trends?

1: Use Short-Form Videos

a close up of a cell phone with a youtube logo on it

If you’re not using short-form videos in your marketing strategy, you’re REALLY behind. I’d argue this is the most essential video you can be using to promote your business in 2024 and beyond.

Platforms like TikTok, Instagram Reels, and YouTube Shorts are being used by billions of users worldwide. TikTok alone boasts over 1 billion monthly active users.

Short-form content is even taking over on television, as recent evidence suggests that 15-second TV ads are almost as effective as 30-second commercials while offering cost savings of up to 50%.

The trend towards short form video content comes from today’s audiences who prefer to watch short, concise content that can be consumed on the go. It’s also a bonus for marketers because this content is much easier to create than the flashy long-form videos of the past.

Pro Tip: With these short-form videos, less is more when it comes to the content. Viewers want to see less produced videos with less flashy graphics and amazing editing, and more authentic, simple videos made by real people.

Improved Editing Tools for Short-Form Content

Even the editing tools for these short-form videos are becoming more accessible and affordable for creators.

For example, cloud-based workflows have significantly reduced the time it takes to edit a video from import to export, with Flixier’s internal data showing that the average editing time is now just 8 minutes.

The Importance of Vertical Videos

The rise of short-form video platforms has also ushered in the era of vertical video, which is quickly becoming the preferred format for mobile platforms like TikTok and Instagram.

A majority of the audience on these platforms are scrolling on their phones, making vertical video the preferred size.

This format allows you to create engaging content that resonates with your audience. Get creative with it!

2: User-Generated Videos

person holding black iPad

User-generated video content (UGC) has proven to be a powerful marketing tool, as it not only drives engagement but also significantly impacts sales and conversions.

Research shows that users who click through from UGC are 184% more likely to make a purchase and spend 45% more than other users. Also, these same users are likely to stay. on the site twice as long.

Industries such as travel, health, and beauty are particularly well-suited for leveraging user-generated videos, as they rely heavily on user opinions and reviews.

Adding UGC to your video marketing strategies helps create a sense of authenticity, trust, and community with your customers, making it a very valuable approach for businesses!

3: E-Learning

child, student, video conference

Educational videos and e-learning content have opened up new opportunities for marketers from all industries.

This trend has been sparked by the growing need for easily accessible, anytime learning resources, a demand that’s only grown with the shift towards remote work and education during the pandemic.

Industries like IT, retail, healthcare, and financial services have been implementing e-learning strategies to address the changing requirements of their customers and staff.

For businesses looking to tap into this demand, creating top-notch educational videos and explainer videos and weaving them into their marketing strategies could be key.

When you offer valuable, informative content that hits the mark with your target audience, you can boost your brand visibility and cultivate trust and loyalty among your customers.

Considering that nearly 30% of internet users are watching educational videos, the opportunity for businesses to use this trend is enormous and should definitely not be ignored.

4: Interactive Videos

MacBook Pro near white open book

Interactive videos is another video trend that has revolutionized the way marketers and creators engage with their audiences.

Interactive videos invite viewers to become active participants, using clickable hotspots, quizzes, and polls to allow users to make choices that shape the direction of the content, turning the viewing experience into a user-driven journey.

For marketers, interactive videos allow you to gather valuable insights into viewer preferences. By studying these interactions, brands can adjust their content to better meet the needs and interests of their target audience.

This trend aligns with the growing desire for personalized experiences.

5: Embrace AR and VR

man wearing sunglasses

Innovative technologies like augmented reality (AR) and virtual reality (VR) are gaining traction in the video marketing world as well.

They offer viewers immersive experiences that are hard to forget! For example, brands can create digital worlds with their products or services.

Brands like IKEA and L’Oreal are incorporating AR and VR into their digital content to boost customer interaction and increase sales.

Using AR and VR technologies in video marketing campaigns offers many benefits, including elevating viewer engagement, amplifying brand recognition, and enhancing return on investment.

These technologies are still in the process of becoming more mainstream, so definitely keep an eye out for them in the future!

Pro Tip: Learning about these advanced technologies before they become super popular is the key for getting ahead of the curve and getting lots of traction early on. (Think Addison Rae on TikTok!).

6: AI & Machine Learning

artificial intelligence, brain, think

Artificial Intelligence (AI) and machine learning are transforming the realm of video creation. They’re automating tasks like editing, captioning, and sound mixing, allowing these technologies to make the process of video production significantly faster.

This frees up creators to focus on the more fun and artistic side of their projects.

Beyond just task automation, AI-powered video editing tools have the ability to create video footage, identify patterns, and automate the editing.

AI is going to play a more dominant role in video creation, even branching out into generating new content by harnessing existing audio, video, and text (some programs can turn text to video automatically!).

Integrating AI and machine learning technologies into video creation workflows can help creators automate their processes, create high-end video content, and free up some of their time.

Pro Tip: AI is great with creating simple videos, but it’s never going to replace the creativity that you as the content creator bring to the table!

7: Shoppable Videos for E-Commerce

Young diverse women sitting at table with microphones and gadgets and talking while recording podcast on smartphone placed on tripod in studio

Shoppable videos are reshaping the world of e-commerce, offering viewers a seamless shopping journey where they can buy products and services straight from the video itself.

This forward-thinking approach to e-commerce not only simplifies the buying process but also brings tremendous marketing benefits. It allows them to present their products in an engaging and organic way.

As an increasing number of businesses tap into the power of shoppable videos and weave them into their marketing plans, this trend is definitely going to transform the way people shop online.

8: Virtual Events

macbook pro displaying group of people

The popularity of virtual events has been one of the most significant trends in recent years thanks to the increase in remote work and virtual communication brought about by the pandemic.

The ‘virtual’ part of the event means that its a lot cheaper than an in-person event, and people from all around the globe are able to attend.

By using this trend and integrating virtual events into video marketing strategies, businesses can reap the benefits of increased engagement, brand awareness, and customer loyalty.

9: Optimize Videos for SEO

person using macbook pro on table

Optimizing videos for search engines is crucial for maximum visibility and engagement for the content.

Video SEO involves creating titles, descriptions, and tags that reflect the video content. It also includes incorporating targeted keywords, optimizing videos for watch time and user engagement, and taking advantage of the “Featured Videos” card added by Google to their search engine results.

By implementing effective video SEO strategies, businesses can enhance their online presence and gain a competitive edge.

With an average click-through rate of 1.84% for video ads, video SEO offers significant advantages in terms of engagement rates, increased brand recognition, and a heightened return on investment.

10: Adapt Your Video Formatting

social media

No one wants to watch a small widescreen video playing on their tall vertical smartphone. This happens when you play a YouTube video on your phone, you have to turn your phone sideways in order to see the widescreen video fill up your entire screen.

When people are on other social platforms like TikTok and Instagram, they don’t want to turn their phones to watch the videos, so it’s best to create content that can fill up the entire screen without needing to rotate the phone – this is where a vertical video comes in.

To stay ahead of the curve, marketers can access up-to-date guides on how to format their videos according to different social media sites, such as the guide provided by Sprout Social.

Businesses and video marketers should adjust to different social media video formats and produce content tailored to the specific requirements of each platform. Make sure to look at best practices for each social media platform before posting!

Pro Tip:

As a pro video marketer, you’ll need to know these three most popular aspect ratios if you don’t already.
Widescreen = 1920×1080

Square = 1080×1080
Vertical = 1080×1920

11: Personalized Video Marketing

customize social media videos

It’s key for businesses to personalize and customize video marketing. This creates content that really hits home with viewers and boosts engagement.

By using data and analytics, businesses can make video content for specific viewer groups. This offers an engaging audience experience, boosting brand visibility and customer loyalty.

Considering social videos generate 1,200% more shares than text and images combined, the value of personalization in video marketing is sky-high!

12: Adapt to Trends

youtube, channel, social media

The best marketing strategy involves using each piece of video content in multiple ways by using different video formats to share the content on multiple platforms.

You can create one video and use it as an ad on TikTok, Facebook, YouTube, and more. You can also use it as organic content on your website, like on the product page.

According to a survey, 81% of individuals indicated that a branded video had encouraged them to purchase a product or service. The more places you post your video, the more people will watch your video, and thus the more people will end up on your product page and hopefully buying your product or service.

Might as well make the most of your money by using one video in multiple ways to reach audiences everywhere!

13: Live Streaming

woman in white shirt holding black dslr camera

Live streaming is another growing trend that engages audiences in real-time across various platforms. YouTube Live, Facebook Live, and Twitch have all gained popularity over the last couple years.

Marketers and creators are using live streaming to connect with their audiences on a more immediate and authentic level. This trend allows for direct interaction through live chat, which provides real-time engagement, feedback, and Q&A sessions, creating a sense of community among viewers.

The appeal of live streaming lies in its ability to break down the barriers between content creators and their audiences. Whether it’s unveiling behind-the-scenes glimpses, hosting live events, or conducting product launches, the spontaneity and unscripted nature of live content provide a raw and genuine experience.

This authenticity resonates with viewers, establishing a stronger connection and building trust.

As the demand for real-time connection continues to grow, incorporating live streaming into content strategies is becoming not just a trend, but an essential for digital communication.

Final Thoughts

The video marketing scene is ever-changing, with fresh trends and tech reshaping how businesses and creators connect with audiences.

From bite-sized videos and vertical formats to the wizardry of AR and VR, the landscape is now more varied and vibrant than ever. By keeping up with the trends and adjusting strategies, businesses can ride the wave of video marketing to foster growth and triumph in the digital world.

As we journey into the future, it’s vital for businesses to keep pushing the boundaries of video marketing. Using new tech and trends to craft compelling, top-notch content that hits the mark with an audience is the way forward.

Seizing the power of video marketing and staying one step ahead is key to winning in the always-shifting digital terrain!

Video Trends

Common Questions (FAQs)

What are the trends in videography in 2024?

In 2024, videos will become increasingly interactive, with augmented reality and shoppable features offering an immersive experience for viewers. User-generated content will also continue to dominate marketing strategies. Vertical video formats will remain popular.

Why is video content important in 2024?

As video ads become more widely used by marketers, it is becoming increasingly good for brands to use this medium to capture customers’ attention. Studies have shown that consumers are more likely to engage with videos than other forms of media, and it is predicted that online content will be mostly videos in the late 2020s.

Why are short-form videos so popular?

Micro videos are perfect for sharing your opinion and capturing the moment! They require minimal effort, yet they still allow you to express your thoughts creatively in a way that others can easily relate to. This, combined with their shareability, is what makes short-form videos so popular.

What are some of the current trends in video marketing?

As people become increasingly reliant on video content for entertainment and information, many businesses are taking advantage of current video marketing trends such as short-form videos, vertical videos, interactive videos, user-generated content, and educational videos. Augmented reality (AR) and virtual reality (VR) technologies are also gaining more traction within video marketing, along with the growing importance of video SEO.

How can businesses benefit from user-generated video content?

By utilizing user-generated video content, businesses can effectively build trust and connection with their customers, thereby increasing engagement, conversions, and sales. User-generated video content is particularly beneficial for industries such as travel, health, and beauty, allowing them to gain visibility and reach a wider audience.

Interested in video production? Check out this other fantastic article!

7+ Best Video Compilation Maker Tools [Free & Paid]

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