What is Video Production: The Ultimate Guide [2024]

what is video production

Key Takeaways:

Production is when the real action of making a video or film happens.

The actors act out their scenes while being filmed, and the director makes sure everything looks right. This part is all about turning the pre-decided plan into the actual footage used to create the video or movie you can watch.

Video has transformed how we communicate and learn.

We can escape our everyday lives through videos of made-up characters and stories, or we can even learn a new skill, like painting a wall, through a video of a real person teaching us how to do something.

According to this study, there are 3.5 billion internet users watching videos online in 2023. Now that’s a whole lot of people watching videos!! Which means, the demand for video content is as high as ever.

But have you ever wondered, “What is video production?” and what goes on behind the scenes of creating a good video? Let’s take a look at the details of video production!

What is Video Production?

outdoor film set

Video production is the process of creating video content – similar to filmmaking or film production. It’s a meticulous process that involves planning, shooting, and editing to create a final product that resonates with the audience.

Video production and film production each highlight different aspects of visual storytelling – while filmmaking traditionally focuses on creating a Hollywood movie, video production extends to diverse formats like commercials, corporate videos, and digital content.

There are three main phases that happen during video production: pre-production, production, and post-production. Each stage has a unique purpose in the journey from the initial concept to the final video.

The Video Production Process

Creating a video is a journey, and like any journey, there are many stages throughout – pre-production, production, and post-production. Each stage is a piece of the puzzle, and only when these pieces come together does the picture – the final video – become complete.

Understanding this process is very important for anyone looking to create impactful video content, so we’ll take a closer look at it now!


what is pre-production in film

The journey of creating a video begins with pre-production, the planning stage. Here, the groundwork is laid for the entire project. From defining the video’s objectives to finalizing the script and storyboarding, every aspect of the video is meticulously planned. It also includes having someone scout locations and schedule the shoot.

A very detailed and thorough pre-production phase guarantees a seamless flow during the actual filming process.

For a movie, the pre-production phase might include: finalizing the script, hiring cast and crew, getting all the permits, gathering funding, scouting the filming locations, scheduling the shoot, hiring a caterer for the shoot, storyboarding, deciding on the hair, makeup, costumes, etc.

For a marketing video for a business, the pre-production phase might include: creating a concept, writing the script, storyboarding, deciding where and when to shoot, etc.

For a self-produced social media video, the pre-production phase might include: creating a concept, deciding where and when to shoot, etc.

Usually, the more complex the video, the more details are needed to be figured out during the pre-production phase.


what is film production infographic

Once the planning is done, it’s time to call “Action!” This is the production phase, where the camera starts rolling. Everything planned during pre-production comes to life as the director guides the talent and the cinematographer captures the footage.

It’s a collaborative process where everyone, from the actors to the camera crew, plays a role in bringing the story to life. Don’t forget to take lots of b-roll footage as well, which will come in handy later during the editing phase.


what is post production in film and video

After the shoot wraps up, it’s time for the post-production phase, where the captured footage is transformed into a coherent story. This stage involves video editing, sound design, Foley, color grading, color correction, and adding special effects.

It’s like assembling a puzzle, where each shot is a piece that needs to fit perfectly to create the finished video.

In the hands of a skilled video editor, the raw footage morphs into a fantastic story that people love!

Essential Video Production Equipment

film set at sunset

Creating high-quality videos requires more than just a good story and talented actors; it also requires the right tools. The world of video production is filled with various types of equipment, each serving a unique purpose in the process.

From cameras that capture the visuals to microphones that record sound, the equipment used can make a significant difference in the quality of the final product.

Choosing the right equipment for a video project is essential for achieving the desired results. Let’s take a look at a few of the most important tools!


The camera is the heart of video production. Whether it’s your phone used for convenience, a mirrorless camera known for its quality and compactness, or a cinema camera used for high-end productions, each type of camera offers unique features that can make a difference in capturing your story.

Selecting the right camera depends on various factors, including the type of video, the shooting location, and the budget.

RELATED: You can read my full video camera buyers guide here!

Audio Equipment

While visuals tell the story, sound adds depth and emotion. Hence, investing in good audio equipment is crucial. Microphones, transmitters and receivers play a significant role in capturing sound.

Selecting the right audio tools when recording narration, an interview, or ambient noises can drastically improve your video’s overall excellence.

Pro Tip: Bad sound is the #1 reason a professional video comes off as amateur. It’s the most overlooked equipment.


Lighting sets the mood for the scene, creating depth and drawing attention to the subject. Whether you’re shooting indoors or outdoors, proper lighting is crucial. While natural light can be utilized for outdoor shoots, indoor shoots often require artificial lighting, such as with LED lights.

From spotlights to soft lights, the right lighting setup can dramatically improve the look and feel of the video.

Editing Software

Once you have your footage and audio, it’s time to assemble the story. This is where video editing software comes into play – cutting and arranging footage, adding special effects and soundtracks, and transforming raw footage into a compelling story.

Adobe Premiere Pro, Final Cut Pro, and DaVinci Resolve are just a few examples of the many traditional editing programs available today.

If you are looking for a easier way to create your finished product, you might want to look into one of the newer AI video editing tools, such as InVideo, Pictory or Flexclip. These programs use artificial intelligence to help you create long-form and short-form videos quickly and easily.

Pro Tip: For social media videos, you can even use the native editing software that is built into social platforms like TikTok and Instagram.

Tips for Successful Video Production

Creating video content can be tricky, especially if you’re new to the world of video production. However, with the right approach and a few expert tips, the process can be a lot smoother.

From defining clear objectives to understanding your audience and collaborating with a production team, these tips can guide you on the path to creating some epic video content.

To start, it’s important to define your objectives. What do you want your video to say?

Defining Your Objectives

Before you even pick up the video camera, you’ll want to define what the goal of the video is. Whether it’s increasing brand awareness, educating the audience, or promoting a product, having clear objectives will guide the entire video production process.

It also helps measure the success of the video once it’s released.

Knowing Your Audience

Understanding your audience is key to creating content that resonates with them. Knowing who they are, what they like, and what problems they face can help you create a message that speaks directly to them.

The key is not merely to produce a video – rather, it’s to make a video that holds value and entertains your audience.


Finally, don’t underestimate the power of collaboration.

Working with a professional production team can bring in expertise and resources that can significantly enhance the quality of the video.

From the director with the creative vision, the cinematographer who captures stunning visuals or the editor who can take the footage and create a compelling story, each team member brings unique skills to the table.

DIY vs. Professional Video Production

When it comes to video production, you might be torn between doing it yourself and hiring professionals. Both options have their pros and cons.

Opting for a DIY approach can save costs and offer creative control, while hiring a professional team can ensure high-quality output and access to expert knowledge.

Advantages of DIY Video Production

Going the DIY route can be cost-effective and flexible. You have complete control over the creative process, which means you can create content that is truly tailored to your brand.

It can also be ideal for tight deadlines, since you can do it yourself as soon as possible instead of waiting on others.

Using an AI video generator is also an option for many businesses who want to DIY their videos, but don’t love being on-camera! I love Synthesia and HeyGen for realistic-looking human “talking head” videos.

Programs like this can reduce the logistical elements you need to worry about, and can help the whole project happen easily and quickly (no cameras or film needed!).

Advantages of Professional Video Production

On the other hand, hiring a professional production company brings a lot of benefits. You get access to a team of experts with the latest equipment who know how to create high-quality videos.

Whether you need a corporate video, a TV commercial, or a music video, a professional team can handle the overall process and deliver a high-quality video project that stands out.

The Future of Video Production: Technology and Trends

As technology advances, so does the world of video production. Emerging technologies like artificial intelligence, virtual reality, and live streaming are already shaping the future of video content. These technologies allow for more immersive and engaging content.

In the future, knowing how to use this tech will be key to staying relevant in video production.

director on film set

Types of Videos You Can Make

Given the diversity of the target audience and their unique interests, a variety of video types have emerged.

Marketing Videos: Marketing videos are used to promote a product or service. These videos can be used on websites, social media, and other digital platforms.

Explainer Videos: Explainer videos break down complex subjects into digestible content. They’re often used to introduce a product or service to potential customers.

Tutorial Videos: Tutorial videos are used to explain how to use a product or service. They can be used to help customers get the most out of a product or service.

Training Videos: Training videos are used to teach employees how to use a product or service. They can be used to help employees understand the company’s processes and procedures.

Event Videos: Event videos are used to document events such as conferences, conventions, and other gatherings. They can be used to promote the event or share highlights after the event is over.

Social Media Videos: designed for platforms like Instagram and Facebook.

Each video type serves a specific purpose and caters to a specific audience.

The Role of Video Production in Marketing

In the world of marketing, using video has become key. In our fast-paced digital world, where it’s hard to keep someone’s attention, videos stand out as a strong way to catch the viewer’s eye.

Videos do more than just show products. They help build a connection between a brand and the audience. This connection is powerful—it makes people more likely to engage with the brand and maybe (hopefully!) even buy their products.

Marketers have a lot of choices for where to share their videos. Popular platforms like YouTube, Facebook, and LinkedIn are great spots for these videos. This lets marketers reach a wide variety of people all over the world.

Final Thoughts

From pre-production planning to post-production editing, the process of creating a video is a journey that requires creativity, technical skills, and a clear understanding of the audience.

Whether you choose to go the DIY route or hire a professional team, the key to successful video production lies in defining clear objectives, knowing your audience, and effectively collaborating with your team.

As video continues to grow as the biggest medium of today’s age, the possibilities are endless. Here’s to creating amazing videos that leave a lasting impact!

Video Production Pin

Common Questions (FAQs)

What is the purpose of video production?

Video production is all about making videos that can grab people’s attention, teach them something, make them feel inspired, or simply just entertain them. It’s a way to tell a story by putting together video clips, pictures, sounds and text in a special way. People make all kinds of videos, like ones for businesses, movies that teach you about real life, music videos, and ads. Videos are a great way to share stories and ideas with others.

Is video production the same as filmmaking?

Video production and filmmaking both involve creating visual content, but they serve different purposes. Video production is usually for making things with a clear goal, like a YouTube video or a school project. Filmmaking, on the other hand, is about creating artistic stories for cinema, often with more freedom in style and a broader scope.

What are video production skills?

Video production skills include being able to talk and work well with others, coming up with creative ideas, solving problems, knowing how to use cameras and other equipment, and being good with technology.

Interested in video production? Check out these other great articles!

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