Ever found yourself scrolling social media, only to get sidetracked by watching a cute animation or a fun branded video?
Yup, me too! Half the time, I wasn’t even interested in the product, but the video was so engaging that I watched it through anyway!
It’s a powerful explainer video maker that is best for businesses. It’s not cheap, but the animations are top-quality.
This software is great if you want an AI video editing program that includes tons of video templates and stock footage (great for “faceless” videos”).
Synthesia is a fantastic program that uses AI-generated “avatars” to speak the words in explainer videos.
VEED is great if you want some AI assistance to edit and add automatic subtitles to your explainer videos.
People love VideoScribe for its “hand-drawn” animations. You don’t need any animation experience to use it, and you’ll love the results!
Explainer videos are getting increasingly popular for businesses to showcase their products and services in a fun and eye-catching way.
These videos are an incredibly powerful media format that can quickly break down information into digestible chunks – making it easier for viewers to understand your brand’s key messages.
You might want to create cute videos for social media or websites, or you might need to explain complex tasks and concepts to your employees. Either way, we’ll fill you in on the best options for creating these videos in 2023.
Read on to learn about the 13+ best explainer video software options today and ensure your business is ready for success in 2023!
What to Look For in an Explainer Video Software Program
To ensure the most value for your money when choosing an explainer video program, consider the following factors:
The first factor you should consider when sifting through explainer video programs is the ease of use. This is especially important if you don’t have much experience when it comes to video editing.
Look for animated explainer video software programs that feature drag-and-drop editors. They enable you to edit and customize your explainer videos by simply dragging and dropping target elements.
You should also opt for a software program that has a neat and intuitive interface. The last thing you want is to waste your time going through several tabs in hopes of finding a particular feature or function.
Look for an explainer video software that not only offers a wide range of templates for you to choose from but also enables you to customize said templates to match the message you’re trying to deliver with your explainer videos.
Templates aside, ensure the software offers enough pre-made characters, props, and background scenes to get you started.
Luckily, all the options on our list offer excellent customization options and are loaded with pre-made elements.
The best animated explainer video programs can integrate with third-party platforms to improve user experience and workflow.
There are also explainer video programs, like Animaker, that integrate with platforms like Trello, Google Drive, and Dropbox for easy sharing and collaborative workflow.
Finally, you should consider how much you’re willing to spend on an explainer video program.
Though free options can get the job done, they typically have lackluster libraries and customization options. Additionally, they tend to have restricted access to professional features and limited import/export options.
Fortunately, most of the paid options on our list are affordable, so you don’t have to worry about breaking the bank.
Also, some of them offer free trial versions and money-back guarantees. This enables you to try them before making a financial commitment.
What Are the Best Explainer Video Software Options?
Now that you know what to look for in an explainer video program, it’s time to go over our list of the best explainer video programs out there, both free and paid.
Though plenty of options are available, only 15 programs made it to our list. They were chosen for their ease of use, versatility, customization options, and overall functionality.
1. Vyond – Best Overall
Vyond is an animation-based video creation software that’s targeted at business applications. It shines in three specific video assets: whiteboard, contemporary, and business-friendly.
One of the strongest selling points of this piece of software is its character creator feature. It enables you to create customizable and reusable character assets.
The dashboard of this AI animation tool is simple and intuitive, which makes Vyond very easy to pick up. Upon launching the software, you get a quick yet highly informative introduction to the layout.
Vyond offers explanatory docs and a standard set of FAQs to support you in creating animated explainer videos. There’s also email support with a surprisingly quick response time and live chat support on the Business plan.
- Huge library of scene templates
- Simple and intuitive dashboard and interface
- Is cloud-based and can be used on Chromebooks and phones
- Can export in 720p and 1080p
- Large asset library of charts, props, music, and more
- Allows for team collaborations
Vyond has four pricing plans, with a starting price of $25/month (billed annually).
There’s also a 14-day free trial period, so you can test-drive the software before committing to a payment plan.
Vyond is the best if you’re looking for a highly customizable and user-friendly software program that’s perfect for startups and marketers looking to create contemporary, business-friendly, or whiteboard animation videos.
2. InVideo – Best Runner-Up
InVideo is a do-it-yourself AI video creation platform through which you can turn your ideas into engaging explainer videos. The platform offers thousands of custom-built templates and countless royalty-free images and video clips.
InVideo’s templates are easily customizable. You can adjust their colors, animations, shapes, transitions, and more. InVideo also enables you to add voiceover and has an automated text-to-speech feature.
The InVideo program allows you to create, preview, edit, and share your projects with other team members. Other cool features include font quote templates, thousands of stickers, text overlay, and insertable shapes.
In terms of support, the platform offers 24/7 support with an excellent response time. It also offers free access to the InVideo Facebook community, which is quite active compared to similar communities.
- Massive library of photos, videos, and templates
- Intuitive interface for non-techies
- Complete control over your project’s appearance
- Automated text-to-speech feature
- Intelligent Video Assistant for easy video styling
- Use its AI to help write your video script
InVideo has a free plan, two paid plans, and a lifetime plan. The paid plans start at $15/month (billed annually), whereas the lifetime plan costs $399.
InVideo’s paid plans come with a 7-day money-back guarantee.
If you’re looking for an explainer video creator with a large library of elements and an intuitive drag-and-drop editor, you can’t go wrong with InVideo. The Intelligent Video Assistant feature is also a big plus.
To see my full review of this program, check out this article: InVideo Review: An Easy-to-Use AI Video Generator
3. Synthesia – Best For AI Avatars
Synthesia is my top choice for AI Avatars because it’s a first-rate web-based AI video creation platform that allows you to create explainer videos from nothing more than text.
It uses AI technology to generate convincing, human-like AI avatars for video presentations, with the possibility of creating a custom AI clone for an extra price. The best thing is that it requires no specialized equipment or technical skills apart from the software. I also love its ability to create professional-looking videos in only 15 minutes or less!
Over 120 Languages: Synthesia’s AI can generate videos in 120+ world languages, making it perfect for creating videos for international audiences.
140+ Stock Avatars (+Custom): Synthesia offers over 140 avatars with customizable options for appearance, age, gender, ethnicity, and outfit.
Free Media Library: You can easily personalize your training videos and give them a unique touch, thanks to Synthesia’s access to a broad database of stock media content.
You can get Synthesia’s Personal plan for $30/month or $22.50/month billed annually. The Enterprise plan, designed for larger companies, has custom pricing that depends on your exact needs, primarily the number of user seats.
And to try Synthesia out, you can create one demo video for free.
Synthesia is an exceptional video editing software that combines top-quality performance with advanced AI video generation. It’s a fantastic choice for all users, offering over 60 business-oriented use cases, including instructional videos, and supporting 120+ languages. This makes it an incredibly practical tool, particularly for large businesses with a global reach.
To see my full review of this program, check out this article: Synthesia.io Review: A Powerful AI Video Generator
4. VEED – Best For AI Video Editing
Offering access to millions of stock media files, plenty of flexible templates, very capable editing tools, and a generous free account, VEED is a user-friendly online AI video editor and creator that can help you create professional explainer videos in no time.
VEED excels in single-click features like auto-subtitling, transitions, social media formatting, translations, and compression. The platform also lets you record, review, edit, and share videos.
You don’t need to be a filmmaker to use VEED, thanks to its simple and intuitive interface. We also love this platform’s advanced, multi-layered timeline, as it allows for easy project navigation.
Using the platform’s own media files, you’ll find VEED responsive and smooth, with low buffer times. However, as soon as you add your own media, you’ll be met with some buffering delays—this is VEED’s main downside.
- Simple-to-navigate user interface
- Impressive range of well-designed templates
- Advanced, multi-layered timeline
- Single-click features for quick modifications
- Offers a feature-rich free account
VEED has a free plan and three paid plans starting at $24/month (billed annually). Note that annual billing saves up to 33%.
Sadly, only the Enterprise plan—the most expensive one—has a free trial.
VEED is an excellent video creator for marketing, social media, training, HR, and internal comms material. It’s budget-friendly, easy to use, and has a very generous free account.
To see my full review of this program, check out this article: VEED.io Review: An Impressive AI Video Editor
5. VideoScribe – Best For Whiteboard Videos
VideoScribe is a software with which you can create explainer videos that look as though they’re being hand-drawn. You don’t need any animation knowledge to use this software, thanks to its drag-and-drop interface.
The software features a basic yet comprehensive library of images and a royalty-free sound library. It can import custom media in different formats and offers several export options to choose from.
VideoScribe might be the most straightforward explainer video program on the list. It’s so simple and intuitive that you can create a 1-minute clip in less than an hour on your first try!
As far as support, VideoScribe has a comprehensive FAQ page that covers everything from installation to bugs. There’s also a tutorial section with text and video explanations, a community forum, and email support.
- Simple and intuitive drag-and-drop editor
- Plenty of royalty-free soundtracks
- Imports and export media in many formats
- Top-notch support and resources
- Smooth animations and clean templates
VideoScribe is one of the most affordable options on the list, starting at just $9/month (billed annually). The software also offers discounted subscriptions for teams and organizations. That’s not to mention the 7-day free trial!
If ease of use is what you value the most and you’re looking for a simple, reliable, and versatile explainer video creator, it doesn’t get any more user-friendly or budget-friendly than VideoScribe.
6. PowToon – Good For Educators
Perfect for both personal and promotional use, PowToon is a highly accessible video creation platform with a clean and user-friendly interface.
PowToon features a drag-and-shop editor that makes creating videos without prior experience easy.
Considering its freemium pricing model, PowToon also has an impressive range of graphics and templates. Moreover, PowToon’s graphics and templates can easily be customized to fit your specific needs.
PowToon has been around for a while, so plenty of community resources and tutorials are available. The platform also has its own set of written tutorials and a robust FAQ section that you can refer to along the way.
- Can upload directly to YouTube and Vimeo
- Simple and intuitive user interface
- Different aspect ratios and sizes to pick from
- Wide range of graphics and templates
- Exports in multiple formats, like MP4 and PPT
- It is a downloadable program
While you can use PowToon for free, your options will be very limited.
Luckily, PowToon’s paid plans start at only $15/month (billed annually), which makes it a wallet-friendly option.
If you’re looking for an intuitive video creator with tons of community resources and official support material, PowToon is a great bet – provided that you opt for one of its paid plans. It’s particularly well-suited for educational purposes.
7. Toonly – Best Premium Option
Toonly is a drag-and-drop explainer video creator that was developed by the same developers behind Doodly. With Toonly, you can create beautiful, professional videos without having to hire an expert.
There’s a lot to like about Toonly. For starters, it has a sizable library of characters, images, scenes, and audio tracks. It also allows you to upload your own images as long as they’re JPG, PNG, or GIF.
The character images that Toonly offers are of different ethnicities, ages, and genders. You can assign pre-animated actions to your characters to have them do things like dance, clap, lip sync, and more. Toonly also offers useful camera features like zooming, panning, and tilting.
Support-wise, Toonly offers live chat, tutorial videos, plenty of articles, and email support tickets.
- Impressive library of characters and props
- Royalty-free audio music tracks
- Plenty of references, tutorials, and articles
- Can export videos up to 1440p
- Allows you to record or upload voiceover
Toonly has three pricing plans: Standard and Enterprise, with a starting price of $49/month (billed monthly). Though there isn’t a free trial, you get to enjoy a 30-day money-back guarantee.
If you’re looking for an explainer video program that requires zero experience, has no preview buffer, and boasts a vast library of characters and animations, Toonly is right up your alley.
8. Animaker – Good for 2D Animations
Animaker is one of the best options on the list when it comes to creating 2D animations and presentations. It boasts an array of explainer video templates, objects, characters, and props, making it easy to create thrilling explainer videos.
Animaker features a drag-and-drop editor that simplifies the creation process. So, you don’t have to worry about not having prior video creation experience.
It’s worth noting that Animaker is a cloud-based platform, which eliminates the possibility of losing your projects. You can log in and resume your work at any given time.
- Plenty of video templates to choose from
- Intuitive drag-and-drop editor
- Incorporates voice-over and audio tracks
- Handwriting animation feature
- Excellent character customization options
Animaker has three main pricing plans, starting at only $10/month (billed annually). There’s also the option for a custom plan for specific needs.
Bear in mind that you save up to 50% when you choose annual billing with Animaker.
Animaker is perfect for people looking to create explainer videos using 2D animations. It offers a wide variety of template categories, so you’ll definitely find a template that suits your brand.
9. Moovly – Best Free Graphics and Sounds
Moovly is another online platform that offers free graphics and sounds, collaborative sharing features, and full-blown editing features. Since this is a web-based platform, you won’t have to download anything. Just sign in and start working!
Moovly’s layout is simple, and its features are easy to discover. You don’t have to worry about hidden menus and features. This makes it a suitable platform for users of all skill levels.
You won’t need to start with a blank canvas, as Moovly offers a bunch of pre-made templates to pick from. The templates can be easily manipulated as long as you’re not trying to deviate too far from their original structure.
Moovly has a multi-faceted support system. It has a rich FAQ section and plenty of video tutorials. There’s also a live chat feature and email support with a response time that varies based on your subscription level.
- Collaborative sharing features
- Wide selection of cloud-based editing tools
- Professional in-built templates
- YouTube, Vimeo, and Facebook publishing
- Lots of free graphics and sounds
Moovly has two paid plans that start at $33.25/month (billed annually) and a custom plan for teams and collaborations.
Note that Moovly offers multi-year billing options in addition to monthly and yearly billing.
If you’re looking for a cloud-based explainer video maker that eliminates the need for powerful hardware, Moovly is a great choice.
Give the free plan a go. If you like it, upgrade to one of the paid plans for better functionality.
10. Biteable – Best For Dynamic Animations
Whether you’re starting a YouTube channel, trying to create social media ads, or creating a presentation, Biteable can help you create studio-quality videos with dynamic animations, stock images, and stock footage.
Biteable is perfect for both solo digital creators and team collaborations, thanks to its accessibility and robust selection of tools. The platform’s learning curve is virtually non-existent, which makes it great for beginners.
Biteable boasts a rich library of well-designed and aesthetically pleasing templates with different themes. Once you’ve selected a template, you can customize it to your liking by editing scene progression, changing colors, adding fonts, and more.
This video creator features a drag-and-drop timeline that makes it easy to edit, shorten, or lengthen specific segments. You don’t need video editing experience to make the most of Biteable.
- Intuitive drag-and-drop interface
- Packed library of built-in media templates
- You can upload your own media
- Customizable animations, fonts, and colors
- Onboard collaboration features
Biteable has two pricing plans, with a starting price of $49/month (billed annually) or $99 (billed monthly).
The platform used to have a free plan, but it ended in 2022. Luckily, you get to enjoy a 7-day free trial before committing to one of Biteable’s paid plans.
If you like adding original and unique elements to your explainer videos and enjoy collaborating with others on your projects, Biteable is a perfect video creator that requires no prior experience.
11. RawShorts – Best For Beginners
RawShorts is an online animated video software application that’s perfect for marketing, training, and presentation material. It’s cloud-based, so you only need a reliable internet connection to use it.
RawShorts features hundreds of templates that are divided into different categories. You simply choose a template, add your own text and media elements, and then export your personalized explainer video.
RawShorts has an extensive library of objects, including charts, scenery, and characters. You drag any of these objects by holding down the mouse, then drop it wherever you want on your template.
RawShorts enable you to share your creations on social media websites like Facebook and YouTube. What’s more, it supports all video formats out there and enables you to export in 1080p resolution.
- Pre-existing animated elements
- Drag-and-drop functionality for media
- Impressive variety of templates
- Can share on social media platforms
- Easy video upload and trimming
RawShorts has two paid plans, with a starting price of $20/month (billed annually).
You get to enjoy a 7-day free trial, which should be enough to determine whether it’s the right application for your needs.
Rawshorts is one of the easiest options to use on the list. It’s perfect for those looking for a quick and basic solution to their explainer video needs. However, we wouldn’t recommend it for experienced users.
12. Wideo – Best Project Analytics
Wideo is yet another web-based video software designed to help individuals and businesses create professional presentations and explainer videos that can capture audiences’ attention.
As with all of the options on the list, you don’t need to be a professional designer to use Wideo. All you have to do is choose a platform, customize it to your liking, and export your compelling explainer video.
Some of Wideo’s key features include screen recording, content creation, scene transitions, and storyboard creation. It enables you to add media assets such as music, images, and characters with complete ease.
The platform also features advanced animation tools and project analytics sections for advanced video creation. There’s also an inbuilt Google image search and a feature that allows you to turn your videos into presentations with a single click!
- A vast library of media assets
- Video and project analytics sections
- Inbuilt Google image search
- Numerous well-designed templates
- Advanced animations tools
In addition to the free plan, Wideo has three paid plans, with a starting price of $19/month (billed annually).
There’s no information about a money-back guarantee, so we recommend trying the free plan before committing to a paid plan.
Wideo is a fun and flexible online video creator that can help you create professional, high-quality explainer videos with zero experience. It’s perfect for SMBs, digital agencies, and marketing professionals.
13. Explaindio – Good Value For the Money
One of the cheapest and most complex options on the list, Explaindio is perfect for creating explainer videos in whiteboard or cartoon styles. It’s intended primarily for internet marketers and businesses but can be used for other use cases.
With Explaindio, you can create beautiful animated videos in 2D and 3D. You can also use it to create doodle animation videos for office or class presentations.
Explaindio enables you to create and customize full-motion videos and mix and match different scene templates for a unique and personalized final product that grabs the attention of your viewers.
While most of the options on the list are easy to learn, Explaindio is a bit hard to get the hang of. This is mainly due to its primitive interface, which, in our experience, is its only downside.
- Drag-and-drop video editor
- Can import videos in a wide range of formats
- Can integrate with Pixabay
- Lots of tutorials and a large knowledge base
- Massive collection of images
You can get Explaindio for a one-time payment of $47!
It’s also worth noting that the Explaindio has a 14-day money-back guarantee.
If you’re looking for a cheap yet highly capable explainer video program, Explaindio should be at the top of your list. Just be prepared to deal with a fairly primitive interface.
14. Adobe Express – Best For Budget
Adobe Express is a mass-oriented app suite intended for content creation and graphic design. It features a website builder, a video-making tool, and an image editor, which enable you to create impactful content without prior experience.
There’s a lot to like about Adobe Express. For starters, it integrates with Adobe Stock and Unsplash. What’s more, it’s available in a web-based version and an Android and iOS version.
Using Adobe Express, you can create social graphics, explainer videos, presentations, web pages, and more.
Support-wise, there’s an FAQ section, live chat, and phone support—the latter two are reserved for paid members.
- Available in iOS and Android versions
- Integrates with Adobe Stock and Unsplash
- Enables you to resize video content
- Get Adobe fonts and stock assets for free
- Beautiful and professional templates
Adobe Express has a free plan and a paid plan that costs $9.99/month (billed monthly).
Though the free plan grants you access to all of the core features, the paid plan offers branding features, sharing features, more storage, and a bunch of other useful functions.
Adobe Express Pros
Adobe Express Cons
Adobe Express is perfect for creating impressive promotional and explainer videos, social media graphics, and single-page sites. It’s also one of the most affordable options on the list.
15. Simpleshow – Good For Branding Features
Simpleshow is an explainer video maker that features state-of-the-art overlays and graphics. You can use it to make quick, entertaining, and informative videos in a short amount of time.
Simpleshow has a vast content library from which you can drag and drop any video asset you want. It also features video capture, editing, and sharing options, all easily accessible thanks to the platform’s intuitive interface.
Creating explainer videos is very easy with Simpleshow. You start by creating your video draft, then adding your text overlays. From there, you begin to visualize your video, finalize the remaining metrics, and you’re ready to export!
The main downside to using Simpleshow is that it’s a bit lacking in transitional and storyline graphics. Still, it’s a well-integrated video editing platform that caters to various use cases.
- Personalization and branding features
- Team collaboration features
- Guided workflows for easy video creation
- Lots of customization options
- Understands more than 20 languages
Simpleshow has a free plan, two paid plans, and a custom plan. The paid plans start at $79/month (billed yearly) or $129/month (billed monthly).
We recommend trying the free plan before committing to one of the paid plans, as they’re pretty expensive.
While not the most affordable option on the list, Simpleshow provides great value for money with its guided workflows, customization options, and personalization features. Plus, you can always use its generous free plan.
16. Animatron – Good For Mobile Devices
Animatron is a powerful HTML5 animation maker with which you can create stunning explainer videos and animations. It’s a web-based tool, so all you need is a reliable internet connection and a web browser.
Since it’s built on HTML5 technology, Animatron allows for universal playback on desktop and mobile devices. It’s fast, efficient, and requires no installations or plugins.
Animatron is so intuitive that even children can learn to use it. Also, it features an impressive marketplace of pre-animated props, characters, and backgrounds for simple video creation.
Animatron allows you to combine different media, from branding and annotations to animated characters. It also has collaboration features that allow two or more people to work on the same project in real-time.
- A vast library of pre-animated assets
- Universal playback on desktop and mobile
- Real-time collaboration features
- Drag-and-drop functionality for ease of use
- Combines different types of media
Animatron Studio Editor is completely free. However, if you want access to more advanced features, you must opt for one of the paid plans, which starts at $15/month (billed annually).
Animatron is a powerful and efficient online video editor that allows you to create explainer videos on your computer or mobile device. We’re especially fond of its marketplace of pre-animated assets.
What Is Explainer Video Software?
An explainer video software is a program that enables you to put together full-motion videos, sketch elements, animations, fonts, audio tracks, and more to create a visual representation of an idea, product, or service.
Successful explainer videos typically consist of engaging graphics and content that capture the viewer’s attention and provide enough value to help the viewer make an informed decision.
Explainer videos are used in a wide range of industries, including education and e-learning, consulting, technology, and healthcare. You usually find them on a company’s home page or landing page.
Frequently Asked Questions About Explainer Videos
What Is the Best Explainer Video Maker?
The best explainer video maker is Vyond. From its modern templates and limitless customizations to its automatic lip-syncing and character creator, Vyond is perfect for contemporary, business-friendly, and whiteboard explainer videos (click to read all about how to create a whiteboard video here!).
What Free Software Can I Use to Make Explainer Videos?
Some of the best freemium explainer video programs include Animaker, PowToon, Moovly, Biteable, and MySimpleShow. Just bear in mind that free explainer video programs tend to offer limited access and features.
What Are the Best Apps for Animated Explainer Videos?
Some apps with the best explainer videos include BreatheSmart, NeatStreets, Amazon Go, Google Calendar, Call Me Out, Amazon Prime Day, MyHeritage, and Varpet.
How Long Should an Explainer Video Be?
Shorter is better with explainer videos. Ideally, your explainer video should be 60-90 seconds long.
Duration aside, ensure your explainer video has a clear call to action (CTA) at the end to encourage viewers to take deliberate actions.
Final Thoughts on Explainer Video Software
There you have it; now you know all about the best explainer video programs.
Though the options on our list vary in terms of features, functionality, and pricing, they’re all pretty capable and can get the job done. Simply go with the one that offers the most features you need and suits your budget.
No matter which software you use, make sure to focus on your audience’s pain points and to communicate your message clearly. That’s what makes a good explainer video.
Sprinkling some humor when suitable can also make your explainer videos more engaging. Most importantly, keep your explainer videos short, and don’t add too much at once. Keep it simple!
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