How to Turn Text to Video Using AI [Easy Videos in 2024!]

text to video

In today’s fast-paced digital world, we are constantly searching for ways to make our lives easier, to automate aspects of our lives, and to be more efficient.

Now, imagine this: What if I told you there’s a way to transform plain article text to video content in just a few clicks using Artificial Intelligence?

How do I turn my ideas and text into videos using AI?

The best way to turn text to video in 2024 is to use a program like invideo! I’ve tried out many AI video generator tools, and I was shocked at how good invideo is at taking a simple text prompt (or an existing video script) and adding related stock video footage, transitions between clips, on-screen text, and even music to create a high-quality video in less than 5 minutes! They have a free trial – go check it out!

It almost sounds too good to be true!

But hold on, you’re not dreaming and certainly haven’t been transported to a distant future. This is the present, and as a digital content creator, as well as a writer and filmmaker, I’m always searching for ways to spice up my work and make it more engaging.

This is why I’m incredibly excited to share this new AI video strategy that can revolutionize your content creation process.

With AI, we’re stepping into a realm where the lines between human creativity and technology blur, where the impossible becomes possible. We’re going to go through the fascinating process of turning text into video, and trust me, it’s easier than you think.

Let’s dive into the incredible world of AI-generated videos together.

This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

What is AI Text to Video?

AI to convert text to video refers to the process of using AI algorithms to convert textual content into video form.

This technology uses natural language processing (NLP) to interpret text and generate visuals and music that can be used in video creation.

AI text-to-video is a relatively new technology, but it has the potential to revolutionize the video creation process and make it much easier and less expensive for businesses and individuals to convert their existing articles into stunning videos.

text to video

How to Convert Text into Video Using AI

1. Understand Your Audience

Before starting to create your video, you need to understand your intended viewers.

Knowing who you’re creating content for will help guide your decisions on topics, style, and tone.

Define Your Target Demographic

how to define a target audience

Start by defining the demographic characteristics of your intended viewer – their age range, gender, location, interests, educational or business level, or hobbies can all be helpful factors in determining what type of content they are looking for.

Consider if your target audience will respond best to a human-looking digital avatar, an animated video, or if stock videos combined with text on the screen might work best.

Analyze Existing Content Consumption Patterns

Understand what types of videos click with your audience by analyzing popular channels within your niche or industry. This will give you deep insight into their preferences.

Pay attention to which videos receive high engagement rates (such as likes and comments) and view counts – this information can give you an idea about what content most appeals to them.

Determine Their Preferred Video Length & Format

  • Short-form: Videos under 5 minutes are perfect for capturing quick snippets of information or entertainment. If short-form videos are what your audience likes, consider looking into AI video editing tools such as Pictory. This video editing program will take your long-form videos and use AI to automatically transform them into shorts.
  • Long-form: Longer videos (10+ minutes) are better suited for in-depth discussions, tutorials, or storytelling content.

2. Plan Your Video Content

To really grab your viewers’ attention and make sure they keep coming back to your content, it’s super important to make sure they will actually enjoy your videos.

To achieve this, focus on storytelling, visuals, and pacing.


infographic defining visual storytelling

Every great video starts with a story that hooks you in. To create these kinds of stories in your videos, start by figuring out the main things you want to say – that’s going to be the core message of the video.

Then, build a narrative around this central theme using relatable characters and situations that resonate with your audience.


The visual elements in your videos are important for keeping viewers engaged.

Invest time in creating high-quality graphics or animations that complement your story and enhance its impact. Types of AI-generated videos include:

  1. Whiteboard-style videos – a drawing hand creates cute animations on a digital ‘whiteboard.’
  1. AI human-looking avatars – an AI-generated ‘talking head’ will speak the words of your text (these look more realistically human all the time!). Here’s an example of a video that I made using HeyGen:
  1. Animated videos – you can use AI animation programs to create cute animations from video templates that convey your message. Here’s a video I made with Vyond (using the same video script as above):
  1. Use of stock images and video along with voice-over or AI-generated voices – these are common on YouTube, where you have stock videos that illustrate the points of your video along with a voiceover. Here’s a video I made using Pictory‘s automatic AI-video generator.

Here’s another video I made using invideo. All I did was input my video script and the rest was done automatically using their AI:


  • Edit wisely: Keep an eye on pacing when editing footage; too slow or fast can quickly lose viewer interest.
  • Vary shot types: Use different camera angles and shot sizes to maintain visual interest throughout the video.
  • Avoid overloading information: Presenting too much information at once can overwhelm viewers; instead, break down complex topics into smaller segments for easier consumption (people’s attention spans are so short these days!).

3. Use Text to Video Tools

Producing high-quality videos can be tricky, but text-to-video tools offer an easy solution.

There are numerous AI video generator tools available that can help you create engaging and professional-looking videos with ease, often using video templates.

These video editing online tools convert your written text into captivating visuals, allowing you to focus on the message of your content rather than the technical aspects of video production.

Select the Right Tool

The first step in finding text-to-video tools is selecting the right one for your needs. There are several factors to consider when choosing the right tools to create videos:

  • Ease of use: Look for a tool that has an intuitive interface and offers tutorials or support if needed (many of them have tutorials on YouTube that can help you).
  • Customization options: Choose a tool that allows you to customize fonts, colors, animations, and other elements so you can match your brand’s style.
  • Pricing: Compare pricing plans among different video maker providers; some offer free versions with limited features, while others require monthly subscriptions or one-time fees.

Types of Article to Video Software Programs

Whiteboard-Style Videos
VideoScribe best ai whiteboard software

If you want to create a whiteboard animation video, my favorite programs are Videoscribe or Doodly. You can read all about how to create a whiteboard video in this article!

Digital Human Avatar Videos
Best For an AI Version of You ("Digital Twin")
Best AI Avatar Videos for Businesses
Best For Multiple Avatars in a Scene
HeyGen has a free plan that lets you try out the software (and your digital twin!). Paid plans start at $24/month.
Synthesia has a free plan that lets you try out the software. Paid plans start at $22/month.
Plans are priced at $35 and $120 (or $28 and $96 if you pay yearly)
Best For an AI Version of You ("Digital Twin")
HeyGen has a free plan that lets you try out the software (and your digital twin!). Paid plans start at $24/month.
Best AI Avatar Videos for Businesses
Synthesia has a free plan that lets you try out the software. Paid plans start at $22/month.
Best For Multiple Avatars in a Scene
Plans are priced at $35 and $120 (or $28 and $96 if you pay yearly)

If you want a video maker with a human avatar, look into HeyGen (this program even lets you create a “digital twin” of yourself that looks and sounds remarkedly like you!) or Synthesia.

Animated Videos

If you want to make an animated video, check out the AI animation generators Vyond and Animaker.

Stock-Video Based Videos
Best For Instant AI-Generated Videos From Text
Best For Social Media Videos
Best Premium AI Video Software
Has a free plan (but your video will have a watermark). Paid plans are $30 or $60/month (or $15 - $30/month if you pay yearly).
Has a free trial of each of their plans. Paid plans are $23 to $119/month (or $19 - $99/month if you pay yearly).
$29.99 to $199/month
Best For Instant AI-Generated Videos From Text
Has a free plan (but your video will have a watermark). Paid plans are $30 or $60/month (or $15 - $30/month if you pay yearly).
Best For Social Media Videos
Has a free trial of each of their plans. Paid plans are $23 to $119/month (or $19 - $99/month if you pay yearly).
Best Premium AI Video Software
$29.99 to $199/month

If you want to create stunning videos that use stock footage, voiceovers, and customizable video templates, try invideo or Pictory.

Create Your Video Script

If you want to create awesome videos using text-to-video software, it’s important to start with a killer script. That means taking your original content, like blog posts, and turning them into a story that will captivate your audience.

This script should be concise, easy to understand, and tailored for a visual format. Here are some tips:

  • Break down your content into short sentences or bullet points.
  • Highlight key information and use descriptive language that will translate well visually.
  • You can use an AI writing program, such as Jasper, Writesonic, or ChatGPT, to help you create your video script. Some AI video-generating programs will even do this for you!

Enhance Your Video with Visuals and Audio

Once you have created your script, it’s time to enhance your video using visuals and audio elements provided by the text-to-video tool.

These features can help you create videos that bring your content to life while maintaining viewer engagement:

  • Visuals: Incorporate relevant images, video clips, or animations that complement the text on screen; many tools offer built-in libraries of royalty-free media assets for this purpose.
  • Narration: Add voiceovers or background music to give depth and emotion to your message; some tools even provide AI-generated voices in various languages and accents.

4. Optimize Your Videos

When looking at video marketing and content creation, optimizing your website and videos is crucial for increasing visibility and attracting more viewers.

Choose the Right Keywords

Identifying and using relevant keywords in your video’s title, description, and tags can significantly improve its searchability on platforms like YouTube or Google.

To find suitable keywords for your content, you can use tools such as Google Keyword Planner or Ahrefs Keywords Explorer. Make sure to include both short-tail and long-tail keywords that accurately describe the topic of your video.

Write Optimized Titles and Descriptions

Your video’s title should be engaging and contain primary keywords related to its subject matter. Keep it concise but informative enough to pique viewer interest without giving away too much information upfront.

Similarly, write an informative description that provides an overview of what viewers can expect from the video while incorporating relevant keywords naturally throughout the text.

Use High-Quality Thumbnails

A visually appealing thumbnail image attracts attention and gives users a glimpse into what they can expect from watching your video content – a critical factor when competing with countless other creators vying for views on popular platforms like YouTube.

Consider using design tools such as Canva or Adobe Photoshop to create high-quality thumbnails that stand out among competitors.

Add Closed Captions and Transcripts

Adding closed captions (CC) and transcripts to your videos not only makes them more accessible for viewers with hearing impairments but also improves SEO by providing search engines with additional text content to index.

You can manually create CC files for voice-over, use automatic transcription services like Rev, or use YouTube’s built-in auto-captioning feature.

Some AI video editor programs will do this automatically for you (e.g., invideo).

Potential Applications of AI Text to Video

AI for converting text into video has a wide range of potential applications.

One potential use of AI text-to-video is in video marketing and advertising. AI text-to-video can be used to create explainer videos that can be used with business and educational presentations or to help businesses reach their target audiences more effectively.

Text-to-video technologies can be used by online content creators, bloggers, and YouTubers to turn their written content into valuable videos that their audiences will love!

AI text-to-video can also be used to create educational videos, such as tutorials and how-to videos that can help users learn about a website, product, or service.

Finally, AI to convert text into video can be used to generate creative content, such as short films and art projects. The most well-known programs for this are Runway and Pika.

Common Questions When You Convert Text to Video

Can text be converted to video?

Yes, text can be converted into a video using online tools and software. These platforms use AI technology to transform written content into engaging videos with images, animations, voiceovers, or even realistic-looking human avatars. Some popular options include invideo, Synthesia, and HeyGen.

How do I convert an article to a video?

To convert an article or blog post into a video, follow these steps:
Choose a suitable text-to-video conversion tool (i.e., invideo, Synthesia, or HeyGen).
Copy your article’s text or URL and paste it into the platform.
Customize visuals, animations, background music, or voiceover as needed.
Preview the generated video.
Make any necessary edits before finalizing your project.

What are the advantages of video over text?

Videos offer several clear advantages over simple text. They are more engaging due to their lively nature, providing an experience that appeals to both the eyes and ears. This visual way of showing information helps make the content more memorable. Video creators can use extra features like sound effects and graphic visuals to make their storytelling more compelling. Additionally, videos are perfect for sharing on social media platforms, which can help in reaching a broader audience.

Final Thoughts on Article to Video

Creating engaging videos requires a deep understanding of your audience and their preferences.

By utilizing article-to-video tools, you can generate and customize AI-generated videos that capture the attention of your viewers – with minimal filmmaking, editing, and design skills.

However, optimizing your videos for search engines and promoting them across various platforms is important to maximize their reach.

Interested in AI tools for creatives? Check out these other articles:

11+ Best AI Story Generator Tools for Writers

7+ Best AI Video Upscaling Software (Free & Paid)

11 Best AI Novel Writing Software Tools (Reviewed)

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