How to Turn Text to Video Using AI [Easy Videos in 2024!]

text to video

Key Takeaways:

The best way to turn text to video in 2024 is to use a program like invideo!

I’ve tried out many AI video generator tools, and I was shocked at how good invideo is at taking a simple text prompt (or an existing video script) and adding related stock video footage, transitions between clips, on-screen text, and even music to create a high-quality video in less than 5 minutes! They have a free trial – go check it out!

I don’t know about you, but I’m constantly searching for ways to make my life easier, automate my tasks, and be more efficient.

That’s what makes this new AI video strategy so great – you can automatically turn text into an entire video with just a few clicks! And, it’s a surprisingly good video.

I’ve been a digital content creator for a few years now, and I know how tiring it can be to constantly produce new content.

But with AI text-to-video, now you can easily turn your written content into video so you can diversify your platforms without spending hours and hours on it.

So, let’s discuss when to use AI text-to-video and how to do it quickly while still creating a good video that actual humans will want to watch.

This post may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

What is AI Text to Video?

Text-to-video is when artificial intelligence automatically converts a piece of text into a video that gives pretty much the same information.

AI text-to-video is a relatively new technology, but it’s already revolutionizing the video creation process. AI has made it much easier and less expensive for businesses and individuals to convert their existing articles into pretty-darn-good videos.

text to video

How to Convert Text into Video Using AI

1. Understand Your Audience

Before starting to create your video, you need to understand your intended viewers.

Knowing who you’re creating content for will help you figure out your topic, style, and tone.

Define Your Target Demographic

how to define a target audience

Start by defining the demographic characteristics of your viewer – their age range, gender, location, interests, educational or business level, or hobbies can all be useful for determining what type of content they’re looking for.

Think about if your target audience might respond best to a:

  • Human-looking digital avatar (likely better for professional-level or workplace videos).
  • A cute and easy-to-understand animated video (great for social media).
  • Or maybe stock videos combined with text (can work well for any kind of video).

Analyze Audience Patterns

Understand what types of videos click with your audience by studying popular channels within your niche or industry.

Pay attention to which videos receive high engagement rates (such as likes and comments) and view count – use this information to determine which kind of content your audience likes best.

Hint: You can click on “popular videos” on any YouTube channel to see what their top ‘outlier’ videos have been.

Determine Their Preferred Video Length & Format

  • Really short-form: Videos under 60 seconds long in a vertical format like TikTok videos, Instagram reels, and YouTube shorts are extremely popular these days because they give easily digestible information, fast.
  • Short-form: Maybe your audience prefers wide-screen videos that are only a few minutes long. If that’s the case, consider looking into AI video editing tools such as Pictory. This video software will take your long-form videos and use AI to automatically transform them into shorts.
  • Long-form: Longer videos (10+ minutes) are best for in-depth discussions, tutorials, or storytelling content.

2. Choose an AI Video Generator Tool

There are plenty of AI video generator tools that can help you easily create professional-looking videos.

Most of these video editing tools can convert your written text into an engaging video, letting you focus on the message of your content rather than the technical parts of video production.

Select the Right Tool

When choosing what text-to-video tool to use, consider these factors:

  • Ease of use: Look for a tool that has an intuitive interface with tutorials or support if needed (many of them have YouTube tutorials you can watch).
  • Customization options: Choose a tool that lets you customize fonts, colors, animations, and other elements so you can match your brand’s style.
  • Pricing: Compare the pricing plans of all the different tools. Some have free versions with limited features, and others have monthly subscriptions or one-time fees.

Select Your Video Style

Whiteboard-Style Videos
doodly video

For whiteboard animation videos, try:

You can read all about how to create a whiteboard video in this article!

Digital Human Avatar Videos
synthesia digital human avatar

For a human avatar video maker, try:

  • HeyGen (this program even lets you create a “digital twin” of yourself that looks and sounds like you!)
  • Synthesia
Animated Videos
Vyond animated video example

For a classic animated video, try:

Stock-Based Videos
Invideo stock-based video example

To create videos using stock footage, voiceovers, and templates, try:

3. Write Your Video Script

Now that you have your tool, it’s time to write your script.

You can either write a custom script specifically for the video or repurpose some content from blog posts or social media captions.

This script should be concise and easy to understand.

infographic defining visual storytelling

Every great video starts with a story that hooks you in. To create these kinds of stories in your videos, start by figuring out the main things you want to say – that’s going to be the core message of the video.

Then, build a story around this central theme using relatable characters and situations that resonate with your audience.

To write a good video script:

  • Break down your content into short sentences or bullet points. Try to avoid overloading information because giving too much detail at once can overwhelm your audience.
  • Highlight key information and use descriptive language.
  • Add transitions between sections to create a smooth flow throughout the video.
  • Try using an AI writing program, like Jasper, Writesonic, or ChatGPT, to help you create your video script. Some of the AI video-generating programs will do this for you too!

4. Generate Your Video

Once you turn your text into a video, you’ll want to edit the visuals and pacing to make sure the content is engaging.

Here are some tips for editing your video:

  • Visuals: Use relevant images, video clips, or animations that complement the story. Most programs have built-in libraries of royalty-free media for this purpose.
  • Vary shot types: Use different camera angles and shot sizes to also keep your video engaging.
  • Pacing: Keep an eye on pacing when editing the footage – too slow or too fast can quickly lose your audience’s interest.
  • Narration: Add voiceovers or background music to give depth and emotion to your message. Some tools even provide AI-generated voices in different languages and accents.
  • Music: Use the program’s royalty-free music library or an AI music generator to add original sound and music to your video.

5. Optimize Your Video

To optimize your video and get more views, you’ll want to follow some basic video marketing protocols.

Choose the Right Keywords

Use relevant keywords in your video’s title, description, and tags to significantly improve its searchability on YouTube or Google.

To find the right keywords for your content, you can use tools like Google Keyword Planner or Ahrefs Keywords Explorer. Make sure to include both short-tail and long-tail keywords that describe your video topic.

Write Optimized Titles and Descriptions

Your video’s title should be engaging and include some of the keywords you found in the last step. Keep it short but detailed enough to pique someone’s interest.

Also, write a description that gives an overview of what the viewer can expect to learn in the video. Don’t forget to include some of those primary keywords naturally throughout the text.

Use High-Quality Thumbnails

A good thumbnail can make all the difference.

It instantly attracts attention and gives the audience a glimpse into what kind of vibe they can expect from the video. The best-performing thumbnails use vibrant colors and are easy to read.

Tools like Canva and Adobe Photoshop can help you create high-quality thumbnails that stand out.

Add Closed Captions and Transcripts

Adding closed captions (CC) and transcripts to your videos not only makes them more accessible for viewers with hearing impairments but also improves SEO (Search Engine Optimization) by giving search engines more detailed text about your video.

You can manually create CC files for voiceover videos, use automatic transcription services like Rev, or use YouTube’s built-in auto-captioning feature.

Some AI video editor programs, like invideo, can also do this automatically for you.

My Experience Using Text-to-Video With invideo

Invideo Studio Dashboard

I signed up for a free trial with invideo Studio to try out their AI text-to-video tool.

When first creating a new video, you had the option to either start with a pre-built template, turn text into video, pick out stock media, or go straight to a blank video editor.

I selected the AI text-to-video tool.

invideo convert scripts into video templates

Next, invideo asked me to choose from dozens of templates. They all had a different look and feel to them – I’m certain you could find one for any vibe that you’re going for.

And once you’re in the editor, they’re very customizable, so don’t be discouraged if you can’t find a perfect template.

Invideo Script

I liked that invideo gave me multiple ways to add my text. I could either insert it directly into the text box, ask AI to help me write a script, or convert articles by pasting the URL.

I decided to manually copy and paste a few paragraphs from a previous article I wrote about digital creators.

Invideo Studio editing interface

Once I inputted my text, invideo created a new scene for each sentence of text.

At this point, I encourage you to browse around and play with some of their tools. There’s a lot you can do!

On the right toolbar, you can find different stock videos or photos, music, add text, add a logo, add shapes and elements, or choose a block from another template.

On the left side of the video editor, it gives me all the elements that were used to create the scene I’m looking at. I can click on each one to edit it, delete it, or move it over or under other elements.

They also had a ton of different transitions you could use for in-between each scene.

Invideo Studio Voiceover

If you want to do a voiceover video, you can use the button at the bottom of the editor to add an automatic voiceover from your text, import your own voiceover file, or record a voiceover on your own.

I tried the ‘Automated text to speech’ and it gave me the option to listen to about ten different voices and choose which one I wanted for my video.

After I added the voiceover, invideo automatically adjusted the length of my scenes to match up with the voice, so the pacing was tight and there weren’t any long pauses.

Invideo Studio Share and export

When you’re done putting the final touches on your video, you can upgrade to a paid version to export the video.

You can also resize your video, which I thought was super cool! This way, you can do a wide video and a square video easily so you can put them on different social media sites. I tried converting my wide video to a vertical one and it worked pretty well. There were a few tweaks I had to make with the layout, but it didn’t take more than a couple of minutes.

Overall, I was able to create a new video super easily! This is a great way to start adding more platforms to your online presence.

Mediums for Using AI Text-to-Video

There are several different industries that can benefit from the AI Text-to-Video tool.

Video Marketing and Advertising

AI text-to-video can be used to create explainer videos for business and educational presentations or to help businesses reach their target audiences better.

Online Content Creators

Content creators like bloggers, YouTubers, and social media creators can easily diversify their content and get it seen on more platforms by turning old, written content into a fresh video format.

Educational Videos

AI text-to-video can also be used to create educational videos, like tutorials and how-to videos that can help users learn about a website, product, or service.

Creative Content

Finally, filmmakers and artists can use text-to-video to help them make creative content for short films and art projects. The most well-known programs for this are Runway and Pika.

Example Videos

To finish off, here are some very short videos that I created using my favorite text-to-video tools. Take a look and see which one looks like it would be best for your own audience!

Video made with HeyGen

Video made with Vyond

Video made with Pictory

Video made with invideo

Creating videos requires really understanding your audience and their preferences.

Text-to-video tools (like invideo) can help you quickly generate videos that people will enjoy watching – with minimal filmmaking, editing, and design skills.

Make sure to also optimize your videos for search engines and promote them on different platforms to maximize their reach. And, let me know if you try any of these tools – I’d love to hear which ones are your favorites!

Q’s About Text-to-Video

Can text be converted to video?

Yes, text can be converted into a video using online tools and software. These platforms use AI technology to transform written content into engaging videos with images, animations, voiceovers, or even realistic-looking human avatars. Some popular options include invideoSynthesia, and HeyGen.

How do I convert an article to a video?

To convert an article or blog post into a video, follow these steps:
1. Choose a suitable text-to-video conversion tool (i.e., invideoSynthesia, or HeyGen).
2. Copy your article’s text or URL and paste it into the platform.
3. Customize visuals, animations, background music, or voiceover as needed.
4. Preview the generated video.
5. Make any necessary edits before finalizing your project.

What are the advantages of video over text?

Videos can make topics clearer and more interesting by using both pictures and sounds. This helps explain tricky information in an easier way. Generally, they’re better at keeping people’s attention for longer than text alone is.

Interested in AI tools for creatives? Check out these other articles:

11+ Best AI Story Generator Tools for Writers

7+ Best AI Video Upscaling Software (Free & Paid)

11 Best AI Novel Writing Software Tools (Reviewed)

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